• Platinum & Global Crushies: Beer Marketing Wild Cards / Best Brewery Rebrand
  • Platinum Crushie: Best Brand Identity / Unique Logo Design

Says Steve Smith, Boldinc creative director.
“We really wanted to build a brand that captured the down to earth, the quirky, the artistic and the unexpected aspect that is at the heart of Surry Hills, but also sums up the team’s brewing philosophy. We’re pretty happy with the result!”


In a nod to the past, the new identity was formed around the traditional oval shaped label that has adorned many iconic Australian beer brands over the years.

Boldinc then gave that a twist into becoming the ’S’ for Sydney with a subtle nod to the Harbour Bridge reflected in the water. Each beer is overlaid with their own Character.

Designed to capture the unique story, flavour and experience of each brew, brought to life by contemporary Australian artist Joshua Noom.

Sydney Brewery. All kinds of different.